Friday, October 10, 2008

ID1103: Syntactic, Pragmatic and Semantic Analysis of Button Controls

PEZ - PEZ candy was my group's subject for this assignment which consisted of syntactic, pragmatic and semantic analysis. Syntactic analysis is a method to analyse how a product or an object is composed in terms of structure, component details and respective materials. It allows for a global view of the features of a design and also focuses on the structural system of an object or building. Pragmatic analysis is a method to analyse in detail the use functions and ergonomics of a particular existing or conceived design. It focuses on analysing how a product works, how it is to be used and how it is to be maintained; the user interface features, including the ergonomics of use, are especially important. Lastly, semantic analysis is a method to analyse the context, form analogies and the emotional response to the inherent images and messages projected by an object. There are three main components in semantic analysis which are the context in which the product is supposed to be used, the associated form analog which is a comparison between the product and other objects with similar form or shape features and which are often used to explain a principle or concept, the emotional response evoked by the product in general. Sounds like a lot of design information packed into one photo shopped assignment but hey it was fun working with PEZ candy and to understand the three analysis. Helpful in a way because it would lead to the next assignment which is the design of my own button controls. Ouch!

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